There is a generation of buyers who came to sneakers through Golden Goose, and a generation who came to Golden Goose through sneakers, and the brand now serves both with the same Golden Goose product line. The brand's distress pattern on the heel tab is intentionally more pronounced, because the heel tab is the part of the shoe that most often catches on the back of a pant leg or a chair, which is the design intent. The brand's distribution is intentionally selective, and the brand has turned down several major wholesale partnerships over the years to keep the distribution tight. Metallic leather in the line is always a soft, slightly aged metallic, never a high-gloss chrome, which is part of the brand's consistent visual language. The brand's most experimental collaboration was with a tech company, and the capsule included a few pairs with embedded tracking chips, which is a small but interesting crossover. The brand's leather treatment is designed to age further with wear, which means a pair of Golden Goose will look subtly different after a year of regular use than it did on the day of purchase. The brand's overall silhouette is wider than most Italian sneakers, which is part of the brand's casual, lived-in aesthetic. The brand's most popular gender-neutral colorway is the all-black Superstar, which has been a top seller for both men and women for several years. The Why Not silhouette, named in honor of one of the brand's most famous fans, has become a cult favorite among collectors, and the resale market for the original colorways is now consistently higher than retail. The brand's most photogenic colorway is the metallic silver, which is one of the most-photographed pairs in the brand's catalog. The brand's most popular workwear-inspired silhouette is the Boot, which has been a top seller in the workwear-inspired category since it was introduced. The brand's commitment to its core aesthetic has been the most consistent thing about it for the last two decades, and the brand's most loyal customers appreciate that consistency more than anything else.