When you start a new startup that actually solves the problem. You worked on the product and believed that when you give the world a solution to the problem, it will eventually result in the customers who will find you, and then you will find the way to approach the customer and let them know about your startup. You used Google Ads and spent a decent budget but got a few hundred clicks and resulted in one or two lead inquiries if luck helps. And you get the perspective that these Google Ads are the game for big companies and not the new startups and businesses. However, Google Ads agencies in Delhi work with strong strategies, not a strong budget entirely. So how could you make ads with a decent budget? Read this blog to know.
3 myths keeping you off from Google Ads
In Delhi's small business community, there are some Google Ads myths that have no wisdom linked and ruin your opportunities to have real benefits for your business that can be busted with the right top Google Ads agency in Delhi.
1. Myth: Any brand needs at least 50,000 to build real growth in Google Ads.
It's a complete myth because Google works industry-wise, not just randomly. Like if you own even a local CA firm or any cloth brand and any other sort of B2B services niche, there are chances that a budget between 13 and 20k can also be proven beneficial for the brand. So if your strategy really holds the power and is executed strongly, it would drive leads without putting too much budget.
2. Myth: If it did not work with you one time, it does not mean Google Ads are not meant for your industry.
If one time you tried making food or played a match and you failed or lost, it does not mean you can never play and win or never cook or succeed. So thinking that Google Ads must not work with you may drown your opportunities because it could be anything, a wrong strategy or weak landing page, because you need analysis, not negative assumptions.
3. Myth: Only SEO can work for small businesses; Google Ads are really expensive.
Seo always takes 8 more months and usually 12 months to show any changes. It is really important for your brand, but if you are a startup, then you also need high revenue at the initial stage to push the brand and make real numbers out of it. In such situations, Google Ads may feel expensive, but they are comparatively beneficial for startups at this stage, so thinking that for small startups, Google Ads are of no need is wrong.
To make your small business brand work in budget
you do not have to work very complexly. Instead, make a strategy that will definitely work in Delhi. You will need to focus on specific things that can unknowingly change the whole game.
Target at least 10 keywords with strong intent:
The most common mistake that brands make is to target more than 50 keywords, which makes their budget weak because if you are expecting results from a lower budget, then you need to focus on a few, like 11 to 15 keywords, that must have strong intent with your brand and target the most potential audience. If you will use random keywords near your target, then it will not make conversions; instead, it will maximize your CPC. So to not make your budget wasted, work with the right, focused keywords.
Make your landing page focused on one work.
Your landing page does not have to be a part-time worker on your website with some other features and info included. There are homepages that can help with much information from your introduction to the team and services, but the landing page should be perfectly aligned in the way that when the audience visits the landing page, they get to inquire from a direct call, fill out the form, or book any consultation for further discussion. Such arrangements on your website and ad make the conversion possibilities way higher than usual.
Set up conversion tracking before running the ad.
If you are making the mistake of running ads without actually tracking the conversion, then you are making random guesses even after strong strategies because strong strategies need to be modified according to the new data of your previous data. It is important for any ad to work better; the runner must know what the strength is or what is actually making real conversions. These kinds of arrangements not only give you CTR but also provide you with cost per conversion so that it can be easy for you and the top Google Ads agency in Delhi to be more accountable.
Conclusion
All the small startups that are winning on Google Ads do not mean they are investing too much to be visible; instead, they get the right agency for them to execute stronger ads. The right Google Ads agency in Delhi will definitely drive potential leads to you, and you can also make it happen for your brand. Let's get your brand growth with NB Digital PR and Digital.